As a pioneering specialty coffee company in Detroit for over 29 years, Great Lakes Coffee Roasting Company has earned a reputation for its commitment to ethical sourcing and elevating the City of Detroit. My task was to revamp the Cold Brew and Nitro Brew can labels, create captivating labels for three new Cold Brew flavors, design 3D digital mock-ups, craft a sell sheet for chain-account presentations, and conceptualize a compelling billboard advertisement. My goal was to update the artwork while staying true to the brand's identity and showcasing the products in a clear and concise manner.